Automated Architecture
Every behavioral trigger covered. Welcome, Cart, Checkout, Browse, Site, Post-Purchase, Winback, Sunset.
Klaviyo Master Certified
DTC email. Built to compound.
Fast-turnaround campaign execution and automated flow implementations. Deliverable-based retention support for DTC brands and agencies.
— 01 · THE PROBLEM
Most DTC brands treat email like a one-night stand.
Most brands either ignore email entirely or send promotional blasts every Friday. The result: dead lists, 12% open rates, no retention, no LTV. A list that was supposed to be the most personal channel in marketing becomes the noisiest.
I build the opposite — complete retention systems that treat email as the asset it is. Eight foundational flows that recover behavioral signal automatically. Strategic campaigns built around a 3-pillar buying-objection framework, so every email solves one of the reasons people don't buy. No blasts. No fluff. No discount-week churn.
— 02 · WHAT I BUILD
Complete systems. Not random emails.
Campaign Production
End-to-end execution rotating across the 3 buying objections. Fast turnaround for agency overflow and brand sprints.
SMS Retention
Bi-weekly SMS in proven formats. Punchy. Purposeful. Never spam.
Design & Copy
High-converting copywriting paired with clean, on-brand Figma design rendering ready for the inbox.
— 03 · THE SYSTEM
Email has a content problem. I built the engine.
Three pillars. Nine campaign types. Here's the framework that powers every email I write and design.
PILLAR 01
Builds trust.
"I don't trust you"
The first reason people don't buy: they don't believe in who you are. Founder stories, radical transparency, raw customer voices.
- FOUNDER STORY
- TRANSPARENCY EMAIL
- UGC DUMP
PILLAR 02
Builds belief.
"This won't work for me"
The second reason: they don't see themselves succeeding. Transformation stories, identity reframes, education that destroys misconceptions.
- TRANSFORMATION STORY
- ENEMY EMAIL
- EDUCATION
PILLAR 03
Builds conviction.
"The product won't fix it"
The third reason: they don't believe the product works. Mechanism breakdowns, objection killers, specific result documentation.
- MECHANISM EMAIL
- OBJECTION KILLER
- RESULTS EMAIL
— 04 · RECENT WORK
See the work.
Prototypes built brand-first from a unified Design System pipeline. High-fidelity rendering with a focus on conversion and clean typography.
Lab Series
Prototype
Browse Flow
Case Study
Lab Series sits at the premium end of men's skincare, so the system was tuned for restraint: cleaner typography, harder edges, fewer adjectives. Same pipeline. Different brand profile.
Brickell
Prototype
Cart Flow
Campaign
Prototype run on Brickell's natural-positioning brand. A cart-recovery email and an objection-killer campaign, both built around the buying-objection framework.
Graza
Prototype
Post-Purchase
Winback
Prototype flows designed for Graza. A post-purchase confirmation that builds anticipation instead of just dropping a dry tracking link, alongside a guilt-free winback campaign focused on re-engagement and cross-selling the staples.
Fable Pets
Prototype
Cart Flow
A high-converting cart recovery sprint for Fable Pets. Built to recover behavioral signal instantly without relying on margin-crushing discounts. Just clean, problem-solving design that mirrors their premium pet gear.
— 05 · HOW IT WORKS
Speed & execution.
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PHASE 01
Intake & Briefing
Clear project scoping. I pull brand assets, Klaviyo + Shopify access, and the specific deliverables required.
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PHASE 02
Copy & Design System
I adapt to your existing design language or build a fresh component system. Every email going forward inherits these tokens.
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PHASE 03
Production & Build
High-converting copywriting + Figma rendering. For agencies, this acts as seamless, white-labeled overflow production.
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PHASE 04
Klaviyo Implementation
Emails shipped directly to Klaviyo. Flow triggers configured, segmentation applied, and final QA completed before launch.
— 06 · ABOUT
Why I do this.
I specialize in building high-performance email and SMS retention systems specifically for Direct-to-Consumer e-commerce brands. My approach strips away the fluff and focuses entirely on what drives LTV: deep behavioral segmentation, rapid execution, and design that actually converts.
I structure my work purely on deliverable-based projects and sprints. Whether it's building out an 8-flow foundational infrastructure from scratch or handling weekly campaign overflow for boutique marketing agencies, I build systems that treat email as the highest-margin asset a brand owns.
— YUSEF · KLAVIYO SPECIALIST
— 07 · COMMON QUESTIONS
What people ask.
Yes. I provide reliable, async overflow support for DTC agencies. I handle end-to-end campaign execution (Copy, Figma, Klaviyo Scheduling) so your team can scale capacity without adding full-time headcount.
For standard campaign requests, turnaround is typically 24–48 hours. Full infrastructure flow builds take about 7–14 days depending on the scope of the project.
Fair question. The clearest answer is the work itself. I am a Master Certified Klaviyo Partner, and the portfolio above demonstrates my strategy and design standards. Same pipeline, same standard, every send.
— 08 · GET IN TOUCH
Ready to partner up? Let's talk.
Whether you need agency campaign overflow, flow implementation, or a full lifecycle build—reach out directly.
01 / Email
Send Email ↗
yusef@yusef.info
Best for project briefs, agency capacity requests, and direct inquiries.
02 / Professional
LinkedIn
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Connect directly or drop a message for contract and async opportunities.
03 / Direct
Instagram
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